2026-06-04
Cheongdam-dong Dermatology, 4.4 Clinic's 'Only What Is Necessary and Desired' Philosophy (Why We Reject Excessive Treatment)
Introducing Cheongdam-dong 4.4 Clinic's 'Only what is necessary and desired' treatment philosophy. Learn why we reject excessive treatment and honestly recommend only truly necessary procedures based on 6 satisfaction criteria, along with the 1:1 personalized care led by Dr. Park Yumi and Dr. Park Minjeong.

What worries people most when visiting a dermatology clinic in Cheongdam-dong? It's being recommended unnecessary or excessive procedures. Rather than a clinic that chases trends or only emphasizes cost-efficiency, what you need is one that offers the most honest and reasonable solution to your skin concerns.
Cheongdam-dong 4.4 Clinic upholds a single treatment philosophy: 'Only what is necessary and desired.' In this article, we introduce why 4.4 Clinic rejects excessive treatment, the criteria used to select procedures, and the medical team behind our care.

Why 4.4 Clinic Rejects 'Excessive Treatment'
Many people end up spending time and money on procedures that aren't right for them. 4.4 Clinic believes the true role of a dermatology clinic is not to follow trends, but to accurately diagnose which procedures can reasonably and effectively solve each client's skin concerns.
Diagnostic Principles for Investment Without Waste
4.4 Clinic evaluates the value of a procedure not merely by cost-effectiveness, but by 'satisfaction relative to investment.'
- Aligning Expectations — Before any procedure, we prioritize matching the client's desired final outcome with what is clinically achievable.
- Avoiding Excessive Procedures — Aiming for stronger skin foundations and long-term beauty, we never recommend unnecessary procedures.
- Minimum Procedures, Maximum Effect — We focus on customized plans that maximize satisfaction with the fewest sessions and smallest amounts.
6 Key Criteria That Determine Procedure Satisfaction
At 4.4 Clinic, we don't simply list treatment options. We comprehensively review the following 6 factors to select and recommend procedures.
- Effectiveness — The actual degree of improvement the procedure can deliver
- Duration — How long the results last and their stability
- Downtime — The recovery period needed before returning to daily life
- Pain — The level of discomfort during the procedure and recovery
- Risk — The likelihood of side effects and how they are managed
- Feasibility — The practical conditions such as timing and cost required to choose the procedure
4.4 Clinic recommends only procedures that score consistently high across all 6 criteria. If you're curious about specific treatments, you can also refer to 4.4 Clinic's 'Principles for Skin Procedures Without Failure.'
Meet the 4.4 Clinic Medical Team
4.4 Clinic's specialists in each field provide systematic diagnosis and tailored solutions. Our principle is 1:1 care, with the director personally taking responsibility from consultation through the procedure itself.
Dr. Park Yumi

Director at 4.4 Clinic, focusing on skin regeneration, laser, and lifting treatments.
- Completed the REJURAN Expert Advanced Course
- Completed the Thermage FLX TTT Advanced Course
- Presenter on RF Microneedling at the International Scar Society (AREC)
- Member of the Korean Society of Aesthetic Plastic and Laser Medicine, the Korean Academy of Laser, Dermatology and Trichology, and the Korean Society for Obesity, Aesthetic and Body Shape
- (Former) Head of the Dermatology Center at 3345 Plastic Surgery; Director at DA Plastic Surgery and Dress Plastic Surgery
Dr. Park Minjeong

Director at 4.4 Clinic, focusing on eye and nose revision surgery and aesthetic restoration.
- Over 25,000 cumulative eye and nose revision surgeries performed
- Eye surgery and reconstruction (ptosis, asymmetry correction, and more); nose surgery and reconstruction (bulbous nose, hump nose, contracted nose, revision rhinoplasty, and more)
- Anti-aging aesthetic surgery (facelift, forehead lift, and more) and aesthetic restorative procedures
- Member of the Korean Society of Cosmetic Surgery, the Korean Society for Skin Anti-Aging, and the Korean Society of Aesthetic Plastic and Laser Medicine
- (Former) Director at BK Plastic Surgery, Sera Plastic Surgery, and Cheongdam Oracle Plastic Surgery
1:1 Personalized Care — The Difference Honesty Makes
At 4.4 Clinic, the director stays with you from the very first consultation through the end of your procedure. After thorough consultation and diagnosis, we uphold our principle of recommending only procedures that deliver the results most necessary and desired for each client's skin type and concerns.
'For your Forever beauty' — with the most honest and reasonable care in Cheongdam-dong, we will help create your everlasting beauty together.
If you're curious about elasticity and lifting treatments, you can also check out How to Return to Healthy Skin with Ulfacial.
Frequently Asked Questions
- What criteria does 4.4 Clinic use to recommend procedures?
- We comprehensively evaluate 6 criteria — effectiveness, duration, downtime, pain, risk, and feasibility — to select only the procedures each client truly needs.
- What does the 'Only what is necessary and desired' philosophy mean?
- It's our treatment principle of recommending only procedures that genuinely address the client's skin concerns and align with the results they want — never guided by trends or sales.
- Which doctors will care for me?
- Dr. Park Yumi, specializing in skin regeneration and laser treatments, and Dr. Park Minjeong, specializing in eye and nose revision surgery and aesthetic restoration, personally guide you 1:1 from consultation to procedure.
- I'm worried about excessive treatment — is that a concern here?
- 4.4 Clinic makes it a firm principle never to recommend unnecessary procedures, focusing instead on customized plans that maximize satisfaction with minimal treatment.
📍 Cheongdam-dong 4.4 Clinic — Experience our honest treatment philosophy and 1:1 personalized care from our specialist medical team firsthand. For inquiries, call 02-514-0440. Directions and reservations are available on the 4.4 Clinic official website.